Tools & platforms we build with
For ten years I built mission-critical systems inside American Airlines, JP Morgan Chase, Delta, and Ecolab — the kind of infrastructure where things can't go wrong without real consequences. NexGen GTM brings that same engineering discipline to small and mid-market B2B companies that can't justify a full RevOps team and shouldn't have to.
What you get:
Why small and mid-market B2B teams choose NexGen GTM
Tools & platforms we build with
The mid-market company running on 20+ SaaS tools that barely talk to each other. The founder who can't answer where their best customer actually came from. The sales rep pasting leads from a form into a CRM at 9pm on a Tuesday because nothing is wired together.
These aren't theoretical. They're the operational drags that cost growing businesses thousands of hours and dollars every year — disconnected tools, manual workarounds, no single source of truth.
Enterprises solved these problems a decade ago with RevOps teams and marketing engineering. Small and mid-market B2B companies are expected to do the same work with a handful of SaaS tools and a founder wearing six hats.
One group gets infrastructure. The other gets duct tape.
Most sales processes are designed at the whiteboard level — without accounting for how reps actually work, how data flows, or where deals stall. The gap between strategy and execution is where revenue leaks.
Thirty percent incomplete records. Nobody trusts the numbers. Deals fall through cracks that shouldn't exist. Data hygiene falls to whoever has time — which is nobody.
Marketing sees one number. Sales sees another. RevOps is caught in the middle. Significant budget goes into tools that don't talk to each other — and the gap gets filled with manual workarounds that slow everyone down.
Tech stack cost: significant. Pipeline attributed to it: unclear. No attribution model, no visibility, no confidence in what's working — or what to cut.
Not playbooks. Not strategy decks. Functioning systems your team can own — built by someone who designed and operated them inside some of the world's most complex organizations.
Most small and mid-market B2B companies don't need more tools. They need the ones they already have to work as one system. Leads tracked from first click to closed deal. Handoffs that don't lose data. A single source of truth your leadership team can actually trust.
Salesforce, HubSpot, Dynamics — cleaned, structured, and integrated. Field mapping, automation rules, reporting dashboards. Your CRM becomes a system reps trust and use.
Full data model design includedAttribution models, pipeline dashboards, forecast frameworks. Visibility into what's working. Built for how your leadership team actually asks for reporting — not how your tool vendor designed it.
Board-ready reporting includedOutbound used to mean a five-person team, a six-figure budget, and twelve months to see if it worked. That math doesn't work for small and mid-market teams anymore. We build AI-driven systems that identify high-fit prospects, run personalized outbound at scale, and deliver warm conversations to your calendar.
Multi-source waterfall enrichment via Clay. Five-plus data providers. ICP-matched account lists. Zero manual research for your reps. Maintained and refreshed on a cadence.
Clay · Apollo · Prospeo · RB2BSignal-triggered sequences. AI personalization at scale. Deliverability architecture. Outbound systems that generate pipeline — not just emails that get ignored.
Signal-based, not spray-and-prayAI is the most overhyped and underused tool in B2B GTM right now. Most founders know they should be using it. Fewer know where to start. We identify the three to five places in your revenue motion where AI creates real, measurable leverage — and we implement it end-to-end.
Full go-to-market motion design — ICP, channels, messaging, tech stack architecture. Based on how Fortune 500 GTM teams are actually structured, not how consultants imagine them.
Enterprise-proven. Built for your stage.Stage-by-stage process definition, qualification frameworks, SDR-to-AE handoff rules. I've lived inside the sales orgs at airlines and financial institutions. I know what enterprise-ready means.
Enterprise-proven. Built for your stage.Engineered, not assembled.
For ten years I sat inside four Fortune 500 companies — mapping revenue processes, building the systems, and watching firsthand where pipeline leaked. I wasn't advising from a deck. I was inside the machine.
I know what it looks like when a multi-billion-dollar company has no single source of truth on their customer data. I know what a broken SDR-to-AE handoff costs in real deals. I've been in the budget conversations where GTM tools got approved — and then abandoned six months later.
After a decade inside these machines, I hit the point where I'd seen the same revenue problems at four different Fortune 500s — and I knew small and mid-market B2B companies were dealing with the same problems with a fraction of the resources. NexGen GTM is what I built to fix that — the same engineering discipline, for the companies that need it most.
"I've sat in the seats of the people you're trying to sell to. I know what actually moves a deal."
Career Path
You know exactly what you're getting before we start. Every phase has defined deliverables and a clear output you own.
Audit your current GTM motion, tech stack, and data quality. Define ICP, buying signals, and highest-leverage opportunities.
Full system architecture — workflows, data model, integration points, automation logic. You approve before any build begins.
Every component built and connected. Enrichment pipelines, CRM configurations, AI agents, outbound sequences. Full QA included.
Monitor, measure, and iterate. What converts gets amplified. What doesn't gets cut. Full ownership and documentation yours.
Most GTM projects end with a slide presentation and a list of recommendations. We end with a working system your team can operate on day one.
A typical engagement includes: ICP definition and account scoring, Clay enrichment waterfall pulling from multiple sources, AI research agent for rep-ready account context, CRM data model cleanup and field mapping, automated outbound sequences, and full documentation so nothing lives in one person's head.
Most engagements start with GTM Tool Integration — you can't run AI lead gen or strategy work on top of a broken stack. Once your infrastructure is in place, lead generation and AI implementation layer on top. We'll diagnose which pillar to start with on the discovery call.
Simple pipelines take hours. Most projects complete in 2 weeks. Custom AI agents and deep CRM integrations typically take 3–4 weeks. You'll get a fixed timeline before we start.
Yes. We work with Salesforce, HubSpot, Pipedrive, Dynamics, and Clarify. We work with what you have, not against it — and data cleanup is always included in the build.
That's normal — and exactly what waterfall enrichment is designed to handle. We build 5-source waterfalls in Clay that fill gaps progressively. Accounts that remain incomplete are flagged with a confidence score, not suppressed.
Yes — team independence is built into every engagement. Every project ships with full documentation, Clay table guides, and a handoff walkthrough. We build systems you'd want to inherit.
Three ways to engage:
Done For You Build — One focused system, fixed price from $7,000. We scope it, build it, document it, and hand it off. Typical delivery is 3–4 weeks. Good for teams that have a clear gap and want it solved fast.
90-Day Growth Engagement — Full-stack GTM architecture at $20,000. We design the system, build and connect every layer, run A/B testing on messaging, and optimize over 90 days. You end up with a pipeline engine, not a project.
Ongoing Partnership — For companies that need a fractional GTM architect beyond 90 days. Scope, cadence, and pricing are defined together based on what you're building toward.
Every engagement includes full documentation, a team handoff session, and complete IP ownership — no lock-in, no black box. Book a 30-minute call to figure out which fits best.
Intent platforms give generic industry-level signals. We build models trained on your historical win data, your ICP, and your specific signal mix. The scoring lives in your CRM — not another tool your reps need to log into.
Discovery call → process design → workflow build → testing and QA → full documentation → handoff. For retainers, we add weekly check-ins, A/B testing, and ongoing iteration. You know exactly what you're getting before we start.
Small and mid-market B2B companies — typically $2M–$200M in revenue — that want enterprise-grade GTM systems without the enterprise-grade budget, team, or timeline. Our Fortune 500 background means you get that quality architecture scaled to your stage, not scaled to a hundred-person RevOps team.
Most GTM consultants deliver a strategy document. I deliver a functioning system. You leave with working automations, integrated CRM, documented workflows, and a team that knows how to use everything. The output is a system, not a deck.
Book a free 30-minute strategy call. I'll walk through your current GTM motion, identify the highest-leverage changes, and give you a clear picture of what it would take to build a system that actually performs.
No pitch. Honest diagnostic. If we're not the right fit, I'll tell you.
No contract required · 30-minute call · Honest diagnostic
Prefer email? Reach out directly.
Employer References: References to American Airlines, JP Morgan Chase, Delta Air Lines, and Ecolab describe prior employment only. These organizations are not clients of, sponsors of, or affiliated with NexGen GTM or Wasim in any current capacity. All trademarks and company names are the property of their respective owners and are used here solely for biographical accuracy under nominative fair use.